If there is anything the recent COVID-19 Pandemic of 2020 has taught us, it’s that whether you’re a business or a creative of some kind, you NEED an online presence. More than ever, the internet has become our source of entertainment and information, as well as performing many essential functions like helping us pay our bills and shop for groceries. In 2019, Statista.com reported that close to 312 million Americans accessed the internet – imagine how high that number is now. In the words of The Little Mermaid, you have to be where the people are.
So why don’t you have a website? Why aren’t you building your online presence?
You Need a Website Because Social Media Can Only Do So Much
You might be wondering, “Why do I need a website if I have Facebook, Youtube and Instagram?” Do you remember MySpace or Vine? Those were social media giants that died and took their followers and culture with them. Keep in mind that a website is more permanent.
In September 2015, Verisign conducted a survey of 787 U.S. internet consumers aged 18 to 59, and 92% said they prefer to get information from a business’ website instead of their social media page.
Social media also has a barrier of entry, meaning you can only see so much unless you create an account and log in. For example, if you’re trying to show your restaurant’s menu on Facebook, people might not be able to access it if they don’t have a Facebook account. Currently, some platforms have fallen out of favor with certain age groups so creating your entire online presence on social media might leave some potential customers/followers out.
You Need a Website to Control Your Brand Image
Your website can look the way you want it to look. Where social media has the same look for everyone’s account, your website can be designed in your style, letting your personality shine through. This can help you stand out against others in your industry and attract a following.
With a website, you can control your brand’s message by saying what you want to say. You can highlight features you want to highlight as well as offers, products, testimonials/reviews, awards, certifications, etc… This all influences your brand’s perception.
You Need a Website To Help Your Audience Trust You
The 2015 Verisign survey also revealed that 77% believe that a website makes a business appear more credible and 84% believe a business with a website is more credible than one that only has a social media page.
Nowadays, your audience, customers, fans, etc expect you to have a website, they judge you on it. They use it as a tool to get to know you better and see if they want to forge a relationship with you and your business.
You need a website because it’s available 24 hours a day, 365 days a year to create new relationships or strengthen current ones.. Even when your business is closed for the day and you’re asleep, your website is still hustling, telling people about you.
You Need a Website Because People Are Shopping More Online
Even before the Covid Pandemic, ecommerce was on the rise, almost 15% from 2018 to 2019. From large retailers to small independent artists, everyone wants a piece of the $601.75 billion US consumers spent on online merchants in 2019. I can attest that there is a strange euphoria that comes with receiving packages in the mail.
Even if you’re not ready for a full e-commerce store, having your products listed online with descriptions and prices can go a long way to helping build your brand. You can even add an order form so you can check your stock and invoice the customer later.
“Why do I need a website?” … Even in 2020, I still get this question from people who are not sure about taking their business online. But the truth is a website helps put your work in front of more people. It’s all about extending your reach. If you’ve decided to build your online presence and get a website, contact me for a consultation and custom quote based on you online needs.